At its simplest, linkbait (link bait) is just an attractive or interesting part of your site that encourages other sites to link to it.  Search engines like Google rank sites higher based on the number and quality of inbound links, so linkbait has become a vital part of search engine optimization (SEO) strategies.  See also "Widgetbaiting." At its simplest, linkbait (link bait) is just an attractive or interesting part of your site that encourages other sites to link to it. Search engines like Google rank sites higher based on the number and quality of inbound links, so linkbait has become a vital part of search engine optimization (SEO) strategies. See also "Widgetbaiting." | 
