In an Aug 24 article called "Online Local Search Campaigns Boost Traditional Marketing, " QSRweb Christa Hoyland revealed how Google's research proves the value of a local presence for QSRs and other restaurants.
"...it wasn't that long ago that the top quick-serve chains saw little value in advertising online, particularly with local or targeted search campaigns, said Sam Sebastian, director of local and business-to-business markets for Google. The chains didn't believe that their customers were searching online for their products or making decisions about those menu items. Google's local advertising team has spent the last three years or so showing them otherwise, providing data that details just how active diners — including QSR customers — are in making decisions online."
For instance, "Google research has found that 90 percent of diners go online for information about restaurants, a 32 percent increase over last year..." and that:
- 80 percent use search to decide where to eat
- 52 percent look for coupons or special offers online
- 22 percent sign up for loyalty clubs
- 19 percent participate in a contest
- 19 percent order gift card
All of which means that it's a good idea to have a fresh, SEO-optimized local website for your business or franchise. Which strangely enough is something that MassPublisher can help with. Please contact us for more information on how to get started. | 
